Since I’ve started to advertise dMaintenance as a white-label maintenance application designed to be resold to your customers, I’ve had a revelation: I think I’m seriously undervaluing the product.
Think about it for a minute if you would. You can currently buy dMaintenance for $100. If you were to resell it to your customers for a mere $25 a pop, you’ve made up the purchase costs in 4 sales. Because you never have to buy dMaintenance again, every sale from that point on is 100% profit. Say you resold dMaintenance to 4 customers a week on average. Now look at the profit you would make after a year… not to mention the lifetime of the product…
I realize that not everyone in this economy even has 4 customers a week, but I know there are some of you out there cranking out 20 PC repairs daily. My target audience (you) can be anything from a part time or work at home lone operation type of tech, that couldn’t afford $100 for dMaintenance, all the way up to a thriving store owner with many employees that spends ridiculous amounts of money on software to keep their business running and profitable. I watched my last employer spend thousands upon thousands of dollars on CRM software, POS software, RMM software, etc. etc. just in yearly software updates not even talking about initial purchase pricing!! At the same time, running my own side repair biz now and being a one man operation running out of my home, I know what it’s like just to come up with the funds for a Technet subscription with profits from PC repair. To be honest if I didn’t have this Foolish IT gig, I couldn’t do it!! So it’s very tricky to price software accordingly and find the sweet spot on what it’s really worth vs. what people can afford. I want you to be able to afford it, and I want you to profit from it – at the same time I don’t want to undervalue myself and work my ass off for peanuts…
Additionally, there aren’t any products out there quite like mine, and fewer still that have licensing like mine (because I believe that once you buy it, you OWN it) — so I don’t really know how to judge what they are worth without having a precedent for comparison. My wife complains that I undervalue my work and my products, and truthfully I know I have a problem with this. I work VERY hard on my various warez, but I never really feel like I’ve done something that’s “worthy” and I’m constantly tweaking, fixing, and trying to improve.
So I don’t know if I’m making the right call with a price increase or not – but please understand why I am doing it. Technically I work three jobs to support my family, and like everyone else, I would love to get to a point that I didn’t have to work quite so hard. That’s why we are all in business for ourselves, is it not? I think the first step to work towards that goal is to stop undervaluing my work.
So what do you think? Is this a good call, or a bad one? Am I undervaluing the product or not? Let me know in the comments… Whether you’ve already purchased dMaintenance or not, your opinion matters to me.
Either way here is the real point of this post: While I haven’t decided exactly when I will raise the price or by how much, I’ll say that if you were ‘on the fence’ about purchasing dMaintenance, now is the time to purchase! I figure there are a few people out there who are considering it but just haven’t done it yet for whatever reason, and I wanted to give you fair warning, particularly those of you who are small / one-man operations.
Thanks for reading…..